Legvertising
Gillette Venus illustatred smooth shave benefit of in a unique way using ambient as the medium.
They built and installed a smooth giant leg at Dhoby Ghaut, one of the busiest MRT stations in Singapore.
Finally, dramalizing the benefit of smooth legs to 1.4M people daily, which is equivalent to reaching 29% of the population.
They built and installed a smooth giant leg at Dhoby Ghaut, one of the busiest MRT stations in Singapore.
Finally, dramalizing the benefit of smooth legs to 1.4M people daily, which is equivalent to reaching 29% of the population.
Source adsoftheworld
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