Bloodvertising

Saatchi & Saatchi New Zealand went all out and drenched the streets and also some shiny white cars in blood when promoting Kill Bill.

Source

Mike O'Sullivan, Executive Creative Director
Matt Swinburne, Art Director
helen steemson, Copywriter
Anthony Martin, Producer
GM - Sonya Berrigan
Group Account Director - Jillian Stanton
Account Director - Sarah Maclean
Account Manager - Jody Lorimer
Client - Jason Paris, Jodi O'Donnell

Do not forget the numbers

Creative Lost placement

Brand/product advertised: 3M/Post-it
Advert title(s):Lost
Agency:Base1
Agency location (City, Country):Santiago - Chile
Agency website address: www.base1.cl
Creative Director: Alejandro “Lato” La Torre / Carlos Saavedra
Art director: Carlos Saavedra
Copywriter: Alejandro “Lato” La Torre
Illustrator: Carlos Saavedra

Brand Timeline

Dear Jane Sample wrote about brands affect our daily lives. Good work. What about your brand timeline?

Legvertising

Gillette Venus illustatred smooth shave benefit of in a unique way using ambient as the medium.

They built and installed a smooth giant leg at Dhoby Ghaut, one of the busiest MRT stations in Singapore.

Finally, dramalizing the benefit of smooth legs to 1.4M people daily, which is equivalent to reaching 29% of the population.

Source adsoftheworld

Google Evolution

Mc Donald's Wake-up Service

McDonald's threats Starbucks about coffee competition. McDonald’s is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, has created a fun print ad campaign promoting McDonald’s premium roast coffee.

The “Wake up with a premium roast coffee” campaign features wind-up toys depicting a Worker, Mechanic, and a Salesman, all jobs that require starting fresh early in the morning.

The toys are shown seemingly sleepy and without energy, and are invited to wake up with McDonald’s new premium roast coffee.

Mc Donald's mindset is full of burger. That's why it's very difficult to reposition itself with a new product category. On the other hand, Mc Donald's is very experienced company about positioning.

Social Media is...

Social Media is, blogs, social networks, wikis, podcasts, RSS, mashups, flickr, technorati, linkedin, twitter, facebook, friendfeed, second life etc.

Social Media is really a conversation that is powered by blogs, social networks, wikis, podcasts, RSS, mashups, flickr, technorati, linkedin, twitter, facebook, friendfeed, second life etc.

Social Media is a conversation between employees, customers, investors, generally people.

The Social Media conversation is not organized



not controlled


and not on message


The conversation is vibrant, emergent, compelling, and full of insight. To join the conversation, we need to be present. We begin by listening. If we listen we will learn.

Rapunzel's Hairvertising

Pantene provides 'Really Strong Hair' ambient in Canada. Grey was successfully designed Rapunzel 's Hairvertising concept.

Marketing 2.0 Channels

Marketing INs & OUTs

Marketing INs

• Green
• Grey
• Karma Capitalism
• Transparency
• Authenticity
• Democratized advertising
• WOMM
• Controversy
• Market space
• Social media
• Trusted social media advertising
• Online paid search ads

Marketing OUTs

• Traditional advertising
• Monologue
• Market place
• Classical 4Ps paradigm

Funeral Marketing

For the Ga tribe in Ghana, funerals are a time of mourning, but also of celebration. The Ga people honor their dead with brightly colored coffins that celebrate the way they lived.



The coffins are designed to represent an aspect of the dead person's life such as a car if they were a driver, a fish if their livelihood was the sea etc. They might also symbolize a vice such as a bottle of beer or a coke.

Thinking both funeral and entertainment in the same platform is really interesting. For me, funeral is funeral and does not consist any funny perpective. But the Ga people's perspective is different.