Bloodvertising

Saatchi & Saatchi New Zealand went all out and drenched the streets and also some shiny white cars in blood when promoting Kill Bill.

Source

Mike O'Sullivan, Executive Creative Director
Matt Swinburne, Art Director
helen steemson, Copywriter
Anthony Martin, Producer
GM - Sonya Berrigan
Group Account Director - Jillian Stanton
Account Director - Sarah Maclean
Account Manager - Jody Lorimer
Client - Jason Paris, Jodi O'Donnell

Legvertising

Gillette Venus illustatred smooth shave benefit of in a unique way using ambient as the medium.

They built and installed a smooth giant leg at Dhoby Ghaut, one of the busiest MRT stations in Singapore.

Finally, dramalizing the benefit of smooth legs to 1.4M people daily, which is equivalent to reaching 29% of the population.

Source adsoftheworld