Funeral Marketing

For the Ga tribe in Ghana, funerals are a time of mourning, but also of celebration. The Ga people honor their dead with brightly colored coffins that celebrate the way they lived.



The coffins are designed to represent an aspect of the dead person's life such as a car if they were a driver, a fish if their livelihood was the sea etc. They might also symbolize a vice such as a bottle of beer or a coke.

Thinking both funeral and entertainment in the same platform is really interesting. For me, funeral is funeral and does not consist any funny perpective. But the Ga people's perspective is different.