Enterprise 2.0 Case: Northwestern Mutual

Northwestern Mutual, formerly reliant on email and a formal hierarchical structure that inhibited information flow, instituted a blogging system that combines web based blogging and content management with good security, workflow and regulatory compliance tools.

Security, authentication and version control are particularly important in this application, according to a Northwestern's CIO report.

Blogging is better than email, the system's sponsor told CIO, because it involves more people: "You are not determining and limiting who your potential audience may be"

Yüce Zerey

www.marketingtrends.biz

Web 2.0 Glossary

Blog: Personal or corporate online journal that offers reporting and opinion about people, things and events.

Enterprise 2.0: The use of Web 2.0 concepts and software within an enterprise. Enterprise 2.0 was first used by Andrew McAfee of Harvard Business School in the Spring 2006 MIT Sloan Management Review.

Mash-up: An application that gathers, integrates and displays information from multiple sources and deliver to users as a customized result.

Network effect: A situation in which a product or service becomes more valuable the more people use it.

RSS: Really Simple Syndication, an online system that lets average consumers designate what news or information they want multiple sources to deliver directly to them. Tagging: An online labelling system that lets consumers create a de facto index for the purposes of identifying and sharing content.

Web 2.0: ““Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects
through an ‘‘architecture of participation,’u’ and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”” ( Tim O’’Reilly)

Wiki: A collaborative website that average users can update, without a need for programming skills. Wiki is a Hawaiian word for quick.