Enterprise 2.0 Case: Northwestern Mutual

Northwestern Mutual, formerly reliant on email and a formal hierarchical structure that inhibited information flow, instituted a blogging system that combines web based blogging and content management with good security, workflow and regulatory compliance tools.

Security, authentication and version control are particularly important in this application, according to a Northwestern's CIO report.

Blogging is better than email, the system's sponsor told CIO, because it involves more people: "You are not determining and limiting who your potential audience may be"

Yüce Zerey

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