Blankvertising
The use of a blank ad for Alzheimer’s South Africa works very well in delivering their message. This message being, “Helping you remember who they were, when you can’t forget who they’ve become.”
The April 2008 print ad was created by DraftFCB ad agency in Johannesburg, South Africa with creative directors Pippa Capstick and Paul Coetzer, art director Paul Coetzer, and copywriter Pippa Capstick.
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