The use of a blank ad for Alzheimer’s South Africa works very well in delivering their message. This message being, “Helping you remember who they were, when you can’t forget who they’ve become.”
The April 2008 print ad was created by DraftFCB ad agency in Johannesburg, South Africa with creative directors Pippa Capstick and Paul Coetzer, art director Paul Coetzer, and copywriter Pippa Capstick.
Marketing departments in major companies throughout the world spend big bucks to come up with clever names for their products. You can do it for only $99 USD! Name this allows users to post their business, web site, or product for the purpose of being named.
Name this members peruse through the postings and suggest catchy names that the rest of the community then votes on. Your $99 fee goes towards “rewarding” the top three suggestions.
Euro RSCG Worldwide creatively designed Veja Vidrex print in Brazil. Veja Vidrex campaign easily linked house cleanness and image.
Agency: Euro RSCG Worldwide, São Paulo
Rodrigo Corbari & Carlos Castelo (Creative Director)
Creative and functional wallchart designed by Dj Dsl. Add one more row into your Euro 2008 preparation check list Euro 2008 and obtain wallchart.
Customizable BBQ Branding Iron that allows you to create a message with a name or expression, or mark your steaks rare, medium or well-done. All you have to do is slide the letters and spaces into placed. You obviously get a complete alphabet, plus extras of the most-commonly used letters.
SET prepares a collection features all 26 variations of the English alphabet and the “+” sign, all in white.
Organizations and businesses can use them to construct logos, company name or display information about the department or section while benefiting from the storage capacity within each letter.
Conversely, you can use them in your home to add an artistic, cool touch to your functional storage units by choosing your initials or making up a fun word.
Farewell to read a newspaper, magazine or encyclopedia in Toilet. Yi Tien Electronics has made a computer/printer that has a very specific purpose. It prints the latest RSS headlines directly onto your toilet paper!
This gadget reads the user’s weight when they sit on the toilet seat and then, personalizes the RSS source for that person.
The elements of a good 2.0 interactive marketing strategy can be expressed as:
1) Targeted content
2) Distribution to the right channel(s).
The first step is gathering the data that will inform you about how to target your content.
Understanding how consumers use the web in general and your site in particular is key to your strategy.
Creating targeted messaging based on that understanding is an iterative process best guided by a analytics package. Analytics software has become much more intuitive to navigate over the last two to three years and should be considered foundational to any interactive marketing strategy.
The next step is to segment your audience. The more specifically you can identify your audience segments, the better your messaging will work to bring in the results you’re looking for.
Once you have identified basic characteristics of your audience segments, create a persona for each that you can get to “know” over time.
Your strategy for creating targeted content will be based on the personas you’ve created. This is where it helps to have a good interactive marketing strategist on board.
One option would be to optimize and target content manually for each person. This is manageable if you have only one or two people and clearly defined areas of your site that they’re likely to visit.
For multiple person, setting up a personalization engine will make optimizing your messaging for each much more manageable. Using your analytics data and hypotheses on how each person will interact on the site and off, your strategist can set up business rules within the personalization engine that will serve up a different experience to each audience segment.
The interactive content you create will be individualized to meet the needs of each segment.
Content might include RSS news feeds, audio and/or video podcasts, webinars, product demos, interactive tools, white papers, blogs or articles.
An effort should be made to see that these pieces of content get cataloged by external news
aggregators, industry-specific directories and search engines.
Search engine optimization (SEO) of your site and its content will increase the chances that your
content will be indexed by aggregators, directories and search engines.
Providing ways for consumers to interact, personalize and author their own experience of your site if possible is an ideal way to let them contribute to the personalization process and collect data on how they best like to use your site.
Creating an effective interactive marketing strategy that meets the needs of the Web 2.0
audience takes into account each of these elements.
The good news is that, aside from a few niche industries, not many businesses online are doing it as well as they could be.
Web 2.0 represents an enhanced level of user sophistication. Users who are subjected to an almost endless stream of messaging of widely varying quality and credibility have to develop instant radar for authentic and credible communication . Also, users are becoming accustomed to authoring and personalizing their own experience and using multiple online channels to access the kinds of experience they’re looking for.
The advent of Web 2.0 and its technology has broad implications for interactive marketing strategy.
Consumers who are sophisticated about messaging (and if they’’re not now, they will be)
will make quick judgments about what is, and is not, meaningful to them.
To create an interactive marketing strategy that will reach them, delivering personalized, down-to earth, individually targeted messages is a must.
Generic, broadly targeted messaging that might have worked when the outbound messaging communication bar was set relatively low isn’’t going to cut it in a competitive information marketplace.
If your message isn’’t meaningful to your consumer, it will likely be ignored altogether.
Your interactive marketing strategy should also consider taking advantage of the
multiple distribution channels online, including RSS feeds, podcasts, video seminars,
search engines and blogs.
Your customers are likely to be scanning for the information they’’re looking for (and if not now, they will be) by searching RSS and podcast feed aggregators, blogging sites, video sites, and product and service reviews. If your information appears in one of these channels, it stands a good chance of showing up in Google, Yahoo! and other search engines. If not, you should look into optimizing your content for search engines as well.
Source:Pamela Lund, CEO PL Interactive, Inc
.jpg)
