Marketing 2.0

Classical marketing communication as we know it
but, what we have now is

and now, we talk about; Viral Marketing (every one wants his ad, brand spreading like a virus) Contextual Avertising (Adsense), Mobile Marketing (waiting for broadband), Blogs, RSS, Email Marketing, Search Engine Marketing SEM /SEO (the new paradigm), Advergaming, Rich Media, Broadband contents etc.

We know that a positive comment about a product or service is still more powerful than any commercials or print ads, even more if that comment comes from someone you know and trust, and bad comments can often do more harm than advertising can makeup for.

Until now, those comments take place in cocktail party. Very few people know about them now the place is the blogosphere, where everybody can read them. And comment about them.

They are Google friendly; imagine a database in wich you can search lots of conversations about your products,with good and bad opinions...

Hyper connectivity leaves no room for mistakes. Therefore, advertising will need to adapt and learn to communicate with consumers in a fair, transparent way. Consumers now have access to information they didn’t have access to before, and they will use it to judge advertising campaigns, and invalidate them whenever possible. Word of mouth is now supported by blogs, and it can be a powerful tool to create a strong brand, or to damage a stablished one.

Internet is a big loudspeaker, that tell everybody about the brands, companies, and every single product. So we should begin to hear what is happening, don’t we?